![]() Pain relievers – a description of exactly how the product or service alleviates customer pains. Gain creators – how the product or service creates customer gains and how it offers added value to the customer. Pains – the negative experiences, emotions and risks that the customer experiences in the process of getting the job done.Ĭustomer jobs – the functional, social and emotional tasks customers are trying to perform, problems they are trying to solve and needs they wish to satisfy.Ī customer profile should be created for each customer segment, as each segment has distinct ‘jobs to be done’, pains and gains. Gains – the benefits which the customer expects and needs, what would delight customers and the things which may increase likelihood of adopting a value proposition. Video: The Value Proposition Canvas Explained ![]()
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